![]() What are the benefits of LinkedIn Groups? Once a user is a group member, they can share posts, ask questions, and reach out to each other for free. They’re similar to groups on other social platforms, such as Facebook. LinkedIn Groups are closed communities of members with similar interests. They’re a fantastic way to warm up contacts, interact with high-level decision makers, and niche down to focus on audiences with pain points you can actually solve.Īnd the best part? LinkedIn makes it easy to connect with and message shared group members and event attendees, without using up precious connection requests. ![]() These incredibly useful social selling features do a great job of bringing like-minded users together. LinkedIn limits the amount of connection requests it’s possible to send in a day or week decision makers are busy and inundated with requests they’ll only selectively accept and it can be hard to find a way into an account if you’re starting out completely cold.Įnter: LinkedIn Groups and Events. These buyers that use social media are more senior, have 84% larger budgets, and make 61% more purchasing decisions compared to those that don’t.ĭespite these members being active on LinkedIn, they’re sometimes a bit inaccessible. Why use LinkedIn Groups and Events for lead generation?ħ5% of B2B buyers and 84% of C-level executives use social media in their buying decisions. Below, we’ve put together a guide to help you understand what they are, how to use them, and why they’re great for prospecting. If you want to reach these leads, LinkedIn Groups and Events are a vital way to nurture relationships and foster connections with key decision makers in your industry. Want to know what they do respond to? Timely, personalized outreach and meaningful interactions on LinkedIn. 90% of C-level executives say they never respond to cold calls or email blasts.
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