![]() In fact, most companies struggling to decide on a logo are simply asking too much of it. One caveat is that even though a logo can convey a deeper meaning, it doesn’t have to. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them. Your logo can also be an opportunity to make a statement about your organization. It also functions as the face of your business. It’s how your company is recognized and remembered among others. In its simplest definition, a logo identifies. After all, we all know what a logo is.Ī logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. But overall, be confident that what you ultimately decide on will help to carry your brand success on its shoulders.įorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.This question probably conjures up vivid images of a famous swoosh or an apple with a bite taken out of it. Ask various designers for their versions, because different perspectives can lead to out-of-the-box thinking. With so many facets to consider in creating a strong logo, it is important for brands to not only take their time creating their first logo, but also to consider the above if they are looking to rebrand. ![]() Ideally, once you create a few options, try mocking each logo on various items such as t-shirts, water bottles, social media posts, banners and anywhere else it may be used before determining if it’s a good fit for overall use. It must work in small and large designs, regardless of what it is being used on. Be sure to design your logo for use on everything - from business cards to social media avatars. What looks good on paper may not be as effective on digital platforms. Consider how the logo will appear across different platforms. Not only is their logo easily identifiable, but it has virtually stayed the same since 1887.ĥ. It should not represent what is “hot” in looks for the current market. ![]() Your logo represents your brand, business, products and services. Finally, ask yourself: How do the colors chosen tie in with my brand, product or services?Ī brand logo needs to stand the test of time and should not be trendy or cliché unless your company has a decent budget to spend on rebranding every few years. From the primary to the secondary colors, research the psychological reactions to each color to ensure a positive experience when consumers view your logo. When choosing the color (or colors) for your brand logo, consider what emotions or feelings you want your consumers to associate with your brand. They can help to set the tone for your brand. Creating a strong logo that no one has seen before creates a sense of singularity and helps the brand stand out.Ĭolors can evoke emotions. It is not always easy, but when the designers at my company receive a new client logo request, we aim for uniqueness. The more complicated the logo and the more components it has, the harder it will be for people to remember and identify your logo with your brand. Start with a simple design with strong colors that communicates the essence of the brand. From the Rolling Stones' lips to Nike’s swoosh, a strong logo is as effective as it is memorable.
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